How Do You Measure the Success of a New Product Launch? Let’s Break It Down.

Let’s be real for a second. Launching something new—whether it’s an app, a course, or even just a side hustle you’ve poured your soul into—is both exciting and terrifying.

You hit publish. You post. You email. You cross your fingers. Then... you wait.

And eventually, you ask the big question:

“Did it work?”

But how do you even know if it did? Success doesn’t always scream. Sometimes, it whispers.

Here’s how I think about measuring a product launch—not just by numbers, but by the kind of impact it makes.

You Launched It... But Did It Work?

1. Are people showing up?

Before anything else, did anyone come through the virtual door?

• Are people visiting your site?

• Are they clicking, scrolling, staying?

• If you’ve got an app, are they downloading it?
  

This is your first clue. You might have a fantastic product, but if no one’s landing on the page, the issue isn’t the product—it’s the promotion. And that’s totally fixable. 2. Are they saying yes? Numbers are one thing, but behavior says more.

• Did they sign up?

• Did they hit "buy"?

• Are they signing in, logging on, clicking “next” on your course?
  

This is where you see if your messaging connected or missed the mark. You don’t need everyone to say yes; you just need the right people to say “heck yes.” 3. Are they sticking around? First impressions matter, but staying power matters more.

• Are people coming back after the first visit?

• Are they opening the app again?

• Are they finishing the lessons in your course?
  

If not, don’t panic. It doesn’t mean you failed. It might mean the user journey needs a tweak—or that you’re learning what to do differently next time. 4. What are they saying (when you’re not in the room)? This is one of the most powerful signals: honest feedback.

• Are people leaving reviews? Sharing it with friends?

• Are they DMing you with praise... or problems?

• Did someone post about it on social without being asked?

Sometimes it’s not the loudest voices that matter—it’s the real ones. Pay attention. This is gold. 5. Is the momentum building? One of my favorite signs that a launch is working is when new people start coming in without me doing anything.

• You get an email saying, “A friend told me to check this out.”

• You see your course pop up in someone’s Instagram story.

• You notice your traffic slowly (or suddenly) climbing.
  

That’s the magic of momentum. That’s when you know something’s catching on. Final thought: There’s no single “success formula” for a product launch. And honestly? Not every launch is about going viral or hitting six figures on day one.

Sometimes, it’s about learning. Sometimes it’s about planting seeds. And sometimes, it’s just about proving to yourself that you can put something out there.

If that’s what this was for you, you’ve already won.

Now check your numbers. And then? Keep going.