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Bank Marketing Campaign Analysis
Project type
Predictive Analytics
Role
Data Analyst
Project Link
Tools
Python • Pandas • NumPy • Matplotlib • Seaborn • Scikit-learn • Jupyter Notebook
This project analyzes a real-world bank marketing dataset to uncover key patterns in customer behavior and campaign performance. The goal is to identify what factors contribute most to successful term deposit subscriptions and to provide data-driven recommendations for improving future campaigns.
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